A website re-design for a small business offering services for Refrigeration and Air Conditioning systems through servicing, maintenance and repairs.
After previously working with AMC Refrigeration on another website, we agreed on a re-design of their existing website. Mainly focusing on clients being able to book a quote online. As a small business with most clientele communicating via phone, AMC wanted a better online presence with a goal to reach a wider audience.
UX / UI & Web Development
3 Months | Mar-Jun 2020
An outdated website design which lacked professionalism and didn't showcase the services the business provided very well. There was also a lack of online presence which meant the business didn’t reach all potential clients.
Focus on branding and UI to engage potential customers to use the services. A clean, professional looking website, showcasing AMC's services. Facilitate the ability for customers to book a quote or get in contact easily through the AMC website.
A series of User personas were then produced from the findings of the user survey, establishing potential user needs and frustrations.
Wireframes were created to map out the connections between the ideas, designs and user flow.
The 'book a quote' form makes it easier for potential customers to reach the business easily. In addition, having services information online helps reach potential clients which may not have been possible through just a phone presence.
The website has intuitive design and is easy to get around. As there wasn't much content, the main single page simplicity makes the user experience very easy. The site navigation menu at the top of the page makes it even more effortless for users to jump directly down to a section of the page they wish to look at.
The feedback given from the client was positive, saying that the new AMC website showcases the services well. In terms of customers, productivity has increased as the online ‘book a quote’ form meant that requests were dealt with more efficiently, and staff were able to get back to customers quicker than through phone calls. AMC are now able to promote and advertise their company in an organic, professional way.